Bold moves | STRATEGY IN PERSPECTIVE Dude Ranch: Pop Up Menswear Market Comes to San Francisco Back in the mid-1990’s, there were a few coop spaces South of Market where indie kids could come and sell their homemade clothes, DJ tapes (as in cassettes), and spend a lazy Sunday half-heartedly working and whole heartedly being “chill”. A bit of that flavor returns this weekend with Man Up: A Pop Up Menswear Market in one of the many empty spaces which dot the City’s fashionably unfashionable mid-Market Street. Man Up is the creation of Durable Good Concern, a collective of cool dudes who’s aim is to support enterprising young brands and local shops. This weekend you’ll find well-known folks like AB Fits, along with a dozen other merchants of cool. Chronicle Books is front and center with a collection of manly texts, from Playboy: The Complete Centerfolds, to Clint Eastwood: A Life in Pictures. Just across the aisle is Taylor Stitch, a just launched brand which lets you custom order bespoke tailored shirts. You can also purchase a copy of my book, Branding the Man, which I’ll happily sign for you once I’ve finished figuring out what kind of collar to put on my gingham checked shirt. Todd Barket’s UnionMade filled his booth with the store’s wonderfully sturdy assortment of men’s button down shirts, denim, and washed leather western shirts. His no-nonsense utility gear has a crisp wholesomeness that makes you feel like one of the working people — even if you’re unemployed. Room 4 — that’s the name of the store — has a nice collection of original rotary dial Princess phones. Not sure if they are manly enough for Man Up, but if I wore one of their vintage wool Pendleton shirts, maybe I could call you in a masculine way. Vintage cufflinks, Penthouse magazines, and corduroy jackets round out the offer. Speaking of all things manly, make sure you stop by the Movember table. Movember is “the month formerly known as November, where men grow a moustache for 30 days to raise funds and awareness for the fight against prostate and testicular cancer.” Now that should help you Man Up if nothing else will. Throughout the weekend, Man Up will offer a variety of Libations, from free Lagunitas beer to Absinthe. Cheers Dude. Man Up Pop Up Menswear Market. Friday, January 29, 2010 – Sunday, January 31, 2010. At the California Modern Art Gallery, 1035 Market Street, in San Francisco. Hours are Jan. 29: 3PM – 9PM; Jan. 30: 11AM – 7PM: Jan. 31: 11AM – 6PM. Visit their website at www.sfmanup.com. Related posts:In Tulsa, It’s Goodbye to Miss Jackson’s, a 105-year Old Retail InstitutionGentlemen, Start Your Engines: Why Men Are Keeping Up AppearancesPoetic License: Volvo Calls on Walt Whitman for Latest CampaignRare Auction Showcases the Golden Age of Brand Iconography 22 Responses » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last January — the pop up event from our friends at Durable Goods Concern — you now […] Log in to Reply » A Come to Jesus: Durable Goods Concern Gives Us Another Reason To Meet Your Maker | Branding The Man Blog: Men's Fashion Retail says: June 9, 2010 at 8:04 pm […] Francisco) — If you missed out on Man Up last 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