Bold Moves | Strategy in Perspective Does Bernard Arnault Have Sights on Apple? Bernard Arnault made an unexpected visit to San Francisco last week, by way of Cupertino – more on that later. The luxury Major Domo strolled into the Louis Vuitton Union Square store with daughter Delphine and son Alexandre. The CEO interacted with store staff and seemed pleased when one of them welcomed him in French, however Delphine (considered by many to be next in line for the throne) remained chilly and avoided eye contact with staffers. The reason for their visit to the Bay Area? Having just attended the LV show in Palm Springs, Papa Arnault suddenly aimed the private jet towards San Francisco because his son is vying for an internship at…. Apple. Our guess is that there will be some interesting cross-pollination going on between LVMH and Apple, and it probably won’t just be an internship for a luxury titan’s son. Related posts:‘Brand Breakout’ offers Global Guide to Emerging MarketsCafé Financing: How ING Wins Over Customers --- One Cup at a TimeWake Up Grandpa: L.L. Bean Launches Collaboration with Rogues Gallery's Alex CarltonFashion Capital(ization): Paris Takes a Page from New York Fashion Week Leave a Reply Click here to cancel reply. You must be logged in to post a comment.