VOL. MMXIII..No. 207

Retail by Design | The Brand Experience

Client Showcase | B. on Brand Brings Balance to Perricone MD’s Supply Chain Strategy

 

 

 

 

Perricone MD was one of the first cosmeceutical anti-aging brands in the world, a leader in pushing the market for active-ingredient products that provide many of the same results as costlier prescription formulas.

 

Nearly two decades later, there is still room for revolution.

 


{ “This was about identifying supply and demand and making sure the product gets to where it needs to without exhausting resources.” }


 

“We saw the opportunities for the brand to increase its core competencies with a bolder supply chain strategy,” says b. on brand’s Brian Valmonte. “Supply chain is complex. This was about identifying supply and demand and making sure the product gets to where it needs to without exhausting resources.”

 

As b. on brand’s project lead, Brian was tasked with identifying key opportunities for improvement and develop strategies for cost efficiencies, profitability, and system optimization.

 

Perricone MD has developed numerous proprietary formulations that have increased the brand’s visibility. Important partnerships such as the one with QVC have served to increase that visibility.

Within the first six months of Brian’s involvement, order fulfillments improved by 30% thanks to our establishment of an internal workflow process to sustain unit fill rate and on-time delivery for kit assemblies.

“With the increasing competition and growth in the beauty industry, Perricone MD has continued to flex its innovation and expertise to lead the category”, says Brian, who has been working on -site with the company for nearly a year.  “For instance the H2 Elemental Energy launch earlier this year was a huge success and has continued to spark interest and cult followers.  My work with Perricone MD has been sharply focused on ensuring that supply can meet the demand.”

 


{ Within the first six months of Brian’s involvement, order fulfillments improved by 30% thanks to our establishment of an internal workflow process. }


 

Brian implemented new internal programs for product launches through a process of reviewing the Bill of Materials for accuracy and SKU set-up. This ensured that virtually all components and raw materials were prepared within the scope of necessary lead-times needed by contract manufacturers.

 

 

Perricone MD recently moved its headquarters to San Francisco but all of its product development continues to be with leading laboratories around the globe.

Brian also developed a team of supply chain planners and is currently involved in the roll-out of a new MRP (Material Requirements Planning) system.

 

“It’s been really rewarding to work with the Perricone MD team and see positive growth in a relatively short time. This is a company that was one of the first to get into the cosmeceuticals market. After nearly two decades, they are still nimble and forward-thinking.”

 

 

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