VOL. MMXIII..No. 208

bold moves | STRATEGY IN PERSPECTIVE

B. on Brand Develops New Hospitality Concept for Lotte Resorts and Hotels

        In Seoul, South Korea, the hospitality market is booming.   The fact is, globally, the entire industry has gone through a seismic shift where the "design experience" is an increasingly integral part of every hospitality brand, but Korea is only just now catching the wave.   Say hello to L7 Hotels.   Lotte Hotels and Resorts is one of South Korea’s premier hospitality and real estate developers with 40 hotel...

The St. Moritz: The Life and Death of a Legendary Hotel

      Long before the now ubiquitous boutique hotels with their nightclub lighting and Pee Wee's Playhouse decor, there existed perhaps one of the most storied and iconic of New York hotels, the St. Moritz, located at 50 Central Park South in New York City.   Designed in 1930 by architect Emery Roth, the St. Moritz Hotel quickly became the crossroads for the political, intellectual, and cultural elite.   They dined at the Hotel's famed Café de la Paix, New...

The Banned Brand: How Yves Saint Laurent Lost his Fight with Champagne

        We love naming brands and products. There is nothing more intoxicating than coming up with the perfect name that instantly registers with the consumer and makes them feel a product is alive and effervescent.   “Intoxicating” and “effervescent” are also words used to describe champagne, and in 1993 it was "champagne" that inspired designer Yves Saint Laurent to use as the name for his newest fragrance. { Champagne was the...

Super Bowl 2017: Immigration Themes Major Commercials

  Thanks to our not-so-legitimate president, you can expect a much more political tone to this year’s Super Bowl.   Hot on the heels of Trump’s 20, largely divisive executive orders -- including one that bans immigrants from entering our immigrant country -- comes a retinue of Super Bowl ads that will no doubt have more staying power than just Monday’s water cooler conversation.   “This year, some brands will be purposefully political because they feel...

Poetic License: Volvo Calls on Walt Whitman for Latest Campaign

      We’ve written before about how advertising has made sharp turn away from the more traditional, value-driven and luxury messaging that has always been inherent in selling big-ticket items .   Today' auto industry is no longer speaking to the Lexus driver, that aging baby-boomer who is looking to reward himself with perhaps the last car he’ll drive before he’s loaded into a hearse (and yes, the auto industry still largely targets men over...

Celebrity Spirits: Why Even After They’re Gone, Sinatra and Wayne Still Make a Good Drink

Celebrity endorsements are aplenty, especially in the realms of alcohols and other beverages. A bevy of Hollywood stars have lent their name or image to promote an ever-growing range of liquor.   Tequila is a hot property right now with both Justin Timberlake and George Clooney each producing their own brands, while Ludacris and P. Diddy dabble in cognac and vodka. Marilyn Manson prefers absinthe, appropriately called Absinthe Mansinthe.   But what about when dead...

How the Hillary Clinton Campaign Built a Winning Merchandising Strategy

      The GOP has never been terribly popular with the designer community, so perhaps it’s no wonder that democratic candidate Hillary Clinton had little trouble getting some top fashion designers to contribute to her campaign merchandising strategy.   The site at shop.hillaryclinton.com offers a host of stylish products designed to elevate traditional campaign junk and make it actually fashionable, fulfilling its ultimate purpose of pushing Clinton’s...

Lincoln MKX Finds Success with McConnaughey’s Lonely Commercials

    Matthew McConaughey is back in a fresh crop of Lincoln MKX commercials, albeit with a bit less of those rambling monologues, but they still have the same eerie loneliness that makes this one of the strangest ad campaign strategies in recent memory.   This year’s spots are directed by Gus Van Sant (Good Will Hunting, Milk), who seems to have suddenly become quite sought after for car commercials -- he's also done a few for BMW.   Behind the scenes of...

‘The First Monday in May’ is Fashionable Foray Behind the Scenes of the Met Gala

    The Metropolitan Museum of Art gala is perhaps one of the world’s preeminent social events and since 1995, when Vogue’s Anna Wintour took over as chair of the event, it has boasted more star-power and glamour than any other, most notably Vanity Fair’s Oscar’s gala.   The First Monday in May is a documentary about 2015's event and the museum exhibition, China: Behind the Looking Glass. The film is directed by Andre Rossi and produced by Conde Nast...

Luxury Goes Pop: Why Brands are Going for the Kitschy and the Kooky

    “Newness” is one of those words that fashion directors like to use a lot, especially when things aren’t going well.   There’s not a lot of newness this season.”   That usually means that designers presented collections with no coherent message or obvious best sellers with which to tell a story on the sales floor.   In an effort to fan the flames against an increasingly fragile consumer economy, luxury brands are producing...

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