VOL. MMXIII..No. 205

New on the Blog

How Comedy Central is Giving Advertisers a Handjob with Branded Content

    For some time now, media executives of all stripes have been searching for new ways to get consumers to pay more attention to the expensive advertising they’re slotting between TV shows, in Google Adwords, and on Facebook.   Branded content – when done right – is turning out to work pretty well, even if the sponsors are often a bit too obvious.   \ Erich Lane, a real-life hand model, plays the role of Erich Thomas Layne. In a scene for Sabra...

The Banned Brand: How Yves Saint Laurent Lost his Fight with Champagne

        We love naming brands and products. There is nothing more intoxicating than coming up with the perfect name that instantly registers with the consumer and makes them feel a product is alive and effervescent.   “Intoxicating” and “effervescent” are also words used to describe champagne, and in 1993 it was "champagne" that inspired designer Yves Saint Laurent to use as the name for his newest fragrance. { Champagne was the...

In Korea, Marketing to Women Begins with Men

        In Seoul, it is virtually impossible to walk through the makeup mecca known as the Myeongdong district and not notice that there are life-size cardboard cut-outs of Korean men in front of nearly every store, each of them winking and smiling, and beckoning shoppers into any one of the hundreds of cosmetics stores that line the streets.   But who are they beckoning, men or women? Probably both. That’s because here in Korea, appearances matter...

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