VOL. MMXIII..No. 204

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The Banned Brand: How Yves Saint Laurent Lost his Fight with Champagne

        We love naming brands and products. There is nothing more intoxicating than coming up with the perfect name that instantly registers with the consumer and makes them feel a product is alive and effervescent.   “Intoxicating” and “effervescent” are also words used to describe champagne, and in 1993 it was "champagne" that inspired designer Yves Saint Laurent to use as the name for his newest fragrance. { Champagne was the...

In Korea, Marketing to Women Begins with Men

        In Seoul, it is virtually impossible to walk through the makeup mecca known as the Myeongdong district and not notice that there are life-size cardboard cut-outs of Korean men in front of nearly every store, each of them winking and smiling, and beckoning shoppers into any one of the hundreds of cosmetics stores that line the streets.   But who are they beckoning, men or women? Probably both. That’s because here in Korea, appearances matter...

Why Florence’s Stazione Santa Maria Novella is a Deco Masterpiece

      Florence’s Santa Maria Novella train station is rarely noted when anyone tells you they visited this legendary Renaissance city. For many, the station is a rather grey and cold contrast to the ecclesiastical glory of the famous church that lies just across the station’s ragged parking lot of cars, buses, bicycles, and scooters.   Completed in 1935, the Stazione Santa Maria Novella is almost Stonehenge-like with its massive block of horizontal stone,...

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