VOL. MMXIII..No. 196

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Somewhere in Time: Eero Saarinen’s Soaring Symphony to Air Travel

      When the TWA Terminal was dedicated 54 years ago this weekend on May 29, 1962, it was in honor of the man for whom the airport was eventually named, President John F. Kennedy, who’s Birthday is also on that day.   A futuristic airport terminal couldn’t have been a better gift -- not counting of course, having Marilyn Monroe sing  “Happy Birthday Mr. President,” which she so famously did just ten days earlier. { "For Saarinen the future of...

Towards a New Modern: The Strategy Behind Snøhetta’s SFMOMA

      The soon to open San Francisco Museum of Modern Art is riding high on accolades not seen since the much ballyhooed Mario Botta building transformed the city skyline back in 1995.   But it's important to remember one's roots and that for decades, SFMOMA lived in the shadow of New York’s Museum of Modern Art.   Back in 1935 when the museum was established, San Francisco’s upstart museum didn’t see a need to distinguish itself from one on...

Lincoln MKX Finds Success with McConnaughey’s Lonely Commercials

    Matthew McConaughey is back in a fresh crop of Lincoln MKX commercials, albeit with a bit less of those rambling monologues, but they still have the same eerie loneliness that makes this one of the strangest ad campaign strategies in recent memory.   This year’s spots are directed by Gus Van Sant (Good Will Hunting, Milk), who seems to have suddenly become quite sought after for car commercials -- he's also done a few for BMW.   Behind the scenes of...

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